As the global packaging and retail industries prepare for the transition to GS1 2D barcodes, Ravenwood Packaging is leading the charge with linerless label solutions designed to accommodate the new coding standards through seamless integration with top-tier variable data coders.
GS1 2D barcodes are set to become the new global standard by 2027. They are replacing traditional linear barcodes, offering far greater functionality. These two-dimensional codes, often QR or Data Matrix format, can hold significantly more information, including expiry dates, batch numbers, traceability data and even links to consumer-facing content. For manufacturers and retailers alike, this means greater transparency, enhanced product safety and improved supply chain efficiency.
Futureproofing with Ravenwood
As a market leader in linerless labelling technology, Ravenwood is already ahead of the curve. The company’s linerless labels are not only sustainable, offering zero backing waste and reduced carbon footprint but are also developed to fully support GS1 2D barcode printing via inline coders.
By partnering with industry-leading coding specialists, Ravenwood is ensuring that its labelling systems are fully capable of printing variable GS1 data directly onto linerless labels at high speeds, without compromising print quality or packaging efficiency.
Beyond variable data coders integrated with Ravenwood linerless applicators, Ravenwood Vision systems are capable of decoding and verifying GS1 data matrix, standard data matrix and QR codes, providing a comprehensive check of the information encoded before dispatch.
“This is more than just a shift in barcode format,” said Dan Coe, Director at Ravenwood.
“It’s a revolution in how information travels with a product from production lines to consumers’ hands. Our linerless labels, when combined with integrated coders, provide an ideal platform for dynamic, real-time data that enhances traceability and brand interaction.”
“Packers and retailers should now be working with their approved Ravenwood Printers to review run lines and available print area space, for the interim while both old and new barcodes will be printed the Ravenwood network needs to widen its print box locations, in addition larger coder technology is possible onto most Ravenwood applicators.”
Benefits of GS1 2D Integration with Ravenwood Labels:
- Increased Data Capacity: Capture more detail than traditional barcodes including expiry dates, batch info and provenance data.
- Dynamic Updates: Coders can print variable information in real time, allowing for late-stage customisation and improved batch control.
- Food Safety & Traceability: Critical in industries like fresh produce and chilled goods, where traceability and accurate dating are essential.
- Customer Engagement: QR-format GS1 codes can link directly to digital experiences, promotions or sustainability credentials.
- Sustainable Labelling: Ravenwood’s linerless format reduces label waste and carbon emissions, aligning with corporate sustainability goals.
A Seamless Upgrade Path
Ravenwood’s integration approach ensures that manufacturers upgrading to GS1-compliant systems won’t face bottlenecks on the production floor. Whether retrofitting existing lines or installing new ones, the modular design of Ravenwood’s linerless applicators allows easy coder integration with minimal disruption.
As industry momentum builds toward the 2027 GS1 deadline, Ravenwood is encouraging producers and packers to review transitioning now – before the wave becomes a scramble.
For more information about the GS1 barcode revolution and Ravenwood’s compatible linerless labelling solutions, contact Ravenwood’s marketing team on +44(0)1284 749144.
SOURCE INFORMATION AND FURTHER READING
GLOBAL INDUSTRY ENDORSEMENT STATEMENT
2D BARCODES AT RETAIL POINT-OF-SALE IMPLEMENTATION GUIDELINE
