We look at the challenges and opportunities that lay ahead.

The global shift toward plant-based diets has been gaining momentum in recent years, driven by concerns about health, the environment, and animal welfare. However, as the plant-based food industry continues to expand, it is encountering a few significant roadblocks that are putting a dent in its otherwise promising trajectory.

Rising Costs and Supply Chain Issues

One of the primary challenges facing the plant-based food industry is the increase in production costs. The surge in demand for plant-based alternatives to meat, dairy, and other animal products has led to supply chain bottlenecks and shortages of key ingredients. The cost of plant-based proteins, such as soy and pea protein, has also skyrocketed. These factors have resulted in higher prices for plant-based products, making them less accessible to consumers who are on a tight budget.

Taste and Texture

Despite significant advancements in plant-based food technology, some consumers still find that plant-based alternatives do not quite measure up to the taste and texture of their animal-based counterparts. Achieving the perfect balance of flavour and texture can be a complex and ongoing challenge for food manufacturers. While many plant-based products have improved significantly in this regard, there is room for further innovation to win over skeptical consumers.

Regulatory Hurdles

Plant-based food producers have also faced regulatory hurdles in various regions. Some governments and industry groups have pushed for stricter regulations on the labelling of plant-based products, arguing that terms like ‘milk’, ‘meat,’ and ‘cheese’ should be reserved exclusively for products derived from animals. These debates have led to confusion among consumers and challenges for companies trying to market their products effectively.

Competitive Market

As the popularity of plant-based foods has surged, the market has become increasingly competitive. While this competition can be healthy for innovation and consumer choice, it has also led to overcrowding in certain product categories. Smaller players in the industry may struggle to gain a foothold in a market dominated by well-established brands.

Environmental Concerns

Paradoxically, the environmental footprint of some plant-based foods has come under scrutiny. The production of certain plant-based ingredients, such as almonds and avocados, can require a significant amount of water and resources. This has led to calls for more sustainable farming practices and a re-evaluation of which plant-based foods are truly environmentally friendly.

The Path Forward

Despite these challenges, the plant-based food industry remains optimistic about its future. Many experts believe that these obstacles are not insurmountable, and that the industry will continue to grow and evolve. To address these issues, stakeholders in the plant-based food sector are exploring various strategies:


Companies are investing heavily in research and development to improve the taste, texture, and nutritional profile of plant-based products. Breakthroughs in food science are expected to drive further advancements.


The industry is increasingly focusing on sustainable sourcing and production methods to reduce its environmental impact and address concerns about resource-intensive ingredients.

Regulation and Labelling

Industry associations and advocacy groups are working to establish clear and consistent labelling standards to provide transparency to consumers and navigate regulatory challenges.


Promoting awareness and educating consumers about the benefits of plant-based diets, including health and environmental advantages, remains a key strategy.

In Summary

While the plant-based food industry may be encountering a brick wall, it’s important to remember that many emerging industries face obstacles on the path to maturity. With dedication, innovation, and collaboration, these hurdles can be overcome, and the plant-based food sector can continue to play a vital role in addressing the world’s food and sustainability challenges.

By Natalie Bell
Published: 7th September 2023

For further information, contact Marketing on +44(0)1284 749144.


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