As packaging legislation continues to evolve across the UK and Europe, food producers are facing increasing pressure to reduce packaging waste, improve recyclability and demonstrate measurable environmental progress.
The introduction of the Packaging and Packaging Waste Regulation (PPWR) alongside Extended Producer Responsibility (EPR) reforms is accelerating the shift towards more sustainable packaging solutions – making innovation more important than ever.
At Ravenwood Packaging, our linerless technology is helping food manufacturers, fresh produce packers and retailers prepare for this changing landscape.
Reducing Packaging Waste
Traditional self-adhesive labels generate significant volumes of backing liner waste, much of which is difficult to recycle and often ends up in landfill or specialist waste streams.
Ravenwood’s linerless labelling technology eliminates this backing liner completely, helping businesses:
- reduce packaging waste
- lower material usage
- minimise disposal requirements
- support sustainability targets
By removing unnecessary packaging components, producers can better align with the waste reduction and packaging minimisation objectives outlined within PPWR.
Supporting Lower CO₂ Emissions
Linerless labels also deliver operational efficiencies which can contribute towards lower carbon emissions across the supply chain.
With more labels per roll, businesses benefit from:
- fewer roll changes
- reduced transport requirements
- lower storage needs
- improved production uptime
Combined, these efficiencies can help organisations reduce their overall environmental impact while improving operational productivity. Ravenwood’s CO₂ Calculator provides a direct comparison against traditional self-adhesive labels.
Helping Navigate EPR Requirements
As EPR schemes increasingly focus on packaging recyclability, weight and material efficiency, reducing packaging waste at source becomes a key consideration for producers.
Switching to linerless technology can help simplify packaging structures and reduce the overall volume of packaging material placed onto the market – potentially supporting future compliance strategies and environmental reporting requirements.
Reducing Food Waste Through Vision Inspection
Sustainability extends beyond packaging alone.
Ravenwood’s Vision Inspection systems are designed to help reduce food waste through accurate label verification and inspection. By helping ensure the correct label, barcode, allergen and date information is applied every time, producers can minimise costly errors, reduce rejected products and support supply chain accuracy.
Measuring Environmental Impact
To further support sustainability initiatives, Ravenwood also offers a CO₂ calculator which enables businesses to compare the environmental savings achieved when switching from traditional self-adhesive labels to linerless alternatives.
This provides food producers with measurable data to support sustainability reporting and internal environmental objectives.
Building a More Sustainable Future
As PPWR and EPR continue to reshape the packaging industry, sustainable innovation is no longer optional – it is becoming essential.
Ravenwood Packaging remains committed to helping food producers transition towards smarter, more efficient and environmentally responsible labelling solutions.
Find out more about the Circle of Linerless here Ravenwood Circle of Linerless
Reach out to Ravenwood’s Marketing team on +44(0)1284 749144.
