Iceland, a leading UK frozen food retailer, has adopted Ravenwood’s linerless technology for trialling plastic free packaging across its range of conference pears.

Iceland is now moving away from packaging fruit in plastic and trials have now begun. The retailer aims to eliminate plastic from own brand foods by 2023 and become carbon neutral by 2042. For the pears trial, Iceland has opted for a ‘Fruit Lid’ linerless label and food grade cardboard tray. The label is a totally new linerless concept designed by Ravenwood.

With the packaging combined, the end result is a 100% plastic free and completely recyclable. Previously, Iceland’s pears were hand filled into plastic poly bags and plastic punnets.

Stuart Lendrum, Head of Packaging at Iceland commented“This is an exciting and innovative new pack format that delivers more plastic free packaging for our customers. The hard work and commitment of everyone involved has delivered this step forward in moving away from plastic with solutions that work for shoppers and the supply chain.”

Iceland’s conference pears are processed, packed and sleeved at Keelings International Ltd, based in Newmarket. Oliver Dent, Keelings Commercial Manager, confirmed that there would be further scope to roll out linerless across more of Iceland’s own label ranges pending the successful trial. ProPrint Group, a Ravenwoood UK approved linerless printer, produce the labels.

Ravenwood also supplied a Nobac 5000L linerless applicator for applying the Fruit Lid labels to the packs. Again, if the pear trial proves a success, further machines will be purchased to meet supply and demand.

Paul Beamish, Founder of Ravenwood said: “We have worked very hard, alongside ProPrint Group in getting the design and specification spot on for Iceland’s pear fruit application. Not only has Iceland adopted our linerless technology but in meeting their needs and requirements, we have launched a completely new type of label. We look forward to working with Keelings and Iceland again in the future.”

Iceland continues to invest heavily in technology and initiatives to reduce its carbon footprint. Their ‘Plastic Free by 2023’ pledge has saved 850 tonnes of plastic so far by replacing black plastic trays with cardboard, across their street food ranges.

For further information, contact Natalie Bell, Marketing and Events Manager at Ravenwood Packaging on +44(0)1284 749144.




Iceland Foods is a leading British frozen food retailer with more than 900 stores throughout the UK, with a further 40 owned or franchised stores across Europe. Iceland continues to invest heavily in technology and initiatives to reduce its carbon footprint. Their ‘Doing it Right’ plan supports the UN’s Sustainable Development Goals. Visit the Iceland website.

Keelings International Ltd is an Irish-owned family business and started producing fruits and salads in the 1930’s. The company is committed to sustainability, driving a cleaner and greener environment through the reduction of emissions, pollution and resource use where possible. Keelings is a verified member of Origin Green and are using this framework to promote sustainability principles across all of its activities. Visit the Keelings website.

ProPrint Group is a packaging and label supplier to the fresh food market. The label converter rebranded in 2016 and then went on to become a Ravenwood UK approved linerless printer with the purchase of a Com500 Coater. Their focus lies on providing their customers with environmentally friendly labelling and packaging solutions. They specialise in promotional labels for next day delivery, as well as their own branded products. In addition to their label range, they also supply cartons produced from paper and board. Visit the ProPrint website.

Fruit Linerless Label

The new ‘Fruit Lid’ linerless label created for Iceland’s own brand range of conference pears…

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