Tomeco, a partnership of Belgian tomato growers, has taken a new step in the transition from plastic to cardboard packaging.
Optimum Group has recommended top and two sides Ravenwood linerless labels as a sustainable packaging solution for the new carton packaging of Tomeco’s tomatoes. Tomeco, a partnership of Belgian tomato growers, has taken a new step in the transition from plastic to cardboard packaging. With the purchase of a new machine, the group is able to package products in cardboard on a large scale.
Tomeco’s challenge was to provide their tomatoes with a sustainable packaging solution, made of cardboard, so that the packaging would no longer need to be sealed in plastic. The biggest challenge in the search for Tomeco was sealing the packaging, as the products had to remain visible.
OPTIMUM GROUP APPROACH
Optimum Group proposed Ravenwood linerless labels as a sustainable packaging solution for Tomeco’s cardboard packaging. Linerless labels do not contain backing paper and can be applied to the cardboard packaging of the Tomeco tomatoes at a speed of between 50 and 70 labels per minute. Ravenwood labels also result in less waste during the entire production process, because even the punching waste is recyclable.
The application of Ravenwood labels on the cardboard packaging has resulted in a durable and chic information carrier for Tomeco’s tomatoes that is also quick to apply.
Moreover, the intensive contact between Belona and the machine supplier of Ravenwood labels: GH Ulma from Belgium, has eliminated the customer’s worries. As a result, Tomeco and Optimum Group achieved a great end result.
Case Study supplied by Optimum Group. Visit linerless pages on their website.